The “Hospitality” award category is open to businesses that have successfully exported innovative hospitality products or services to international markets, including hotels, resorts, and other hospitality-related businesses. To be eligible, the business must be able to demonstrate how it has effectively developed and launched innovative hospitality products or services, such as hotel or resort chains, conference facilities, or other tourism-related services, to customers in international markets. The judging criteria for the award includes factors such as the level of innovation demonstrated in the hospitality products or services provided, the overall growth and performance of the business in international markets, and the effectiveness of its international marketing and branding strategies. The judges also consider the company’s approach to sustainability and its impact on local communities. Examples of eligible businesses may include hotel or resort chains with innovative sustainability initiatives, companies offering unique and authentic cultural experiences, or businesses providing innovative meeting and event services.