Director Investment Promotion at Switzerland Global Enterprise
Sirpa Tsimal is an economic development specialist. Currently, she is Director for Investment Promotion at Switzerland Global Enterprise (S-GE), where she focuses her work on emerging technologies such as AI, blockchain, personalized health, robotics and advanced manufacturing in attracting foreign direct investment (FDI) to Switzerland. Sirpa has 15+ years of experience working with and leading international teams in marketing communications, business development, market entry and strategic innovation projects.
Prior to S-GE, Sirpa was the founder of The Location Lab and Managing Partner at TSIMANN LLC, and a consultant for various economic development agencies such as BaselArea and Health Industries South Australia. She also ran and scaled the mentorship program at two health tech accelerators, in New York City (ELabNYC) and in the State of Connecticut (ABCT). Sirpa graduated from the University of Zurich in 2003 with a master’s degree in communication sciences, international law and social anthropology.